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About us

Your Partner in Natural Health & Everyday Wellness

At Keen & Cheer, we believe that true wellness starts from within, and it should be accessible, simple, and effective for everyone. Based in the heart of Hong Kong, we’re passionate about delivering high-quality dietary supplements that blend modern nutritional science with time-tested herbal wisdom.

Our mission is to empower individuals and families to feel better, live stronger, and age gracefully, one supplement at a time. Whether you’re looking to boost your immunity, improve skin health, manage stress, or support daily energy, we’ve got carefully formulated solutions for every stage of life.

What Makes Us Different:

  • Science-backed formulations designed with real lifestyle needs in mind
  • 🌿 Clean, safe ingredients sourced responsibly with no unnecessary additives
  • 🧪 Tested for purity and potency, made in GMP-certified facilities
  •  Rooted in local wellness culture, tailored for Hong Kong and beyond
  •  Family-focused & community-driven, with a heart for education and trust


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Rooted in Wellness, Backed by Science, Inspired by You.


🌿 Our Story

In today’s fast-paced world, wellness often gets pushed aside. Between busy schedules, stress, and environmental challenges, it’s hard to stay on top of your health. That’s why we set out to make health support simple, effective, and tailored to modern life.

With a deep respect for Traditional Chinese Medicine and a firm grounding in modern nutritional science, our formulas are developed to support both short-term needs and long-term well-being. Every product is made with care, tested for purity, and designed to work with your body—not against it.

Our Vision


To become a leading voice in Hong Kong’s wellness industry—making high-quality health products accessible, affordable, and sustainable for all.

Our Mission


To empower individuals and families with clean, effective, and trustworthy supplements that support health from the inside out.